PT GOSHEN SWARA INDONESIA TAKE ON MARTIN AUDIO DISTRIBUTION
Generation AV, the company that represents Martin Audio in the APAC countries, has appointed PT Goshen Swara Indonesia as the new exclusive distributor for Martin Audio in Indonesia, with effect from May 1, 2020.
Headquartered in Jakarta, PT Goshen is a well-established distribution company, with representation right across the country. Generation AV founder Dave McKinney recognised this, stating, “They are a great fit for Martin Audio as they cover all the vertical markets we work in—from Touring/Rental to all the installation markets. PT Goshen’s MD, Cunario Suriya leads a terrific team of people, and sales director, Franky Cahyadi runs a highly motivated sales force.”
It is a privilege to add the Martin Audio brand to our portfolio.
A further key attribute is the company’s focus on customer support, he continued. “They have a highly capable technical team that will be able to provide product and system training to all our dealers and customers.”
Martin Audio already enjoys a strong brand reputation and exposure within the country’s Entertainment markets, and PT Goshen’s goal will be to focus on expansion into other key vertical markets—from House of Worship and Live production through to Corporate and Education—as well as growing the foothold in Entertainment.
“We are excited about what might be achieved together to ensure more engineers and users can experience the latest Martin Audio products and technology,” McKinney continued.“PT Goshen are a great partner, with an incredible customer-focused attitude, which fits perfectly with the Martin Audio culture and it isa great testament to the new cooperation that they have been able to get the new acquisition up and running whilst in lockdown.”
“It is a privilege to add the Martin Audio brand to our portfolio as it complements our other distributed brands,” responded Cunario Suriya. “This will now enable us to offer full, end-to-end systems to our customers.”
“Indonesia offers Martin Audio the opportunity for growth and with the breadth of our portfolio it’s important that we can maximise sales across vertical markets,” concluded Martin Audio MD, Dom Harter. “The appointment of PT Goshen is a reflection of that strategy and we have great confidence in their success.”