ALFORD MEDIA INVESTS IN THE FUTURE WITH MLA
Originally founded in 1984 by Steve and Tom Alford, Alford Media is a Dallas-Fort Worth area-based company that specializes in staging high-end corporate events throughout the U.S. and around the world.
Asked about the company's criteria for choosing a new speaker system as part of an equipment upgrade, Manager of Audio Services John Caswell said, 'We've been using another system for about 11 years and wanted to take it up several notches to offer our customers a high end solution that could stay on the cutting-edge of technology for years to come.
'We demoed many of the top lines before talking to some of our freelancers who'd used the Martin Audio MLA System and had a lot of good things to say about it. Tom Alford spoke with Mario Educate, CEO and founder of On Stage Audio, who strongly recommended that we listen to the system before making a final decision.
'That got us listening to MLA,' John continues, 'discussing the product and the technology in terms of a loudspeaker system that's still going to be ahead of the curve many years from now. When we looked where Martin Audio was headed with MLA, we felt it would be the longest-term solution and stay well ahead of other companies technologically. This explains why we made the decision.'
Declaring that Alford Media is 'glad to be part of the MLA family,' Caswell affirms how impressed they were when his team first demoed MLA at a Walmart show at the Orlando Convention Center. 'This is one of the biggest and most acoustically challenging convention centers in the country, which truly helped demonstrate MLA in its element. We were extremely impressed with the results on that show, and so was our client. The system covered the areas it was supposed to cover with a balance across the spectrum. The ability to control sound and quickly achieve optimization was what sold us on MLA.'
Alford initially opted for a system comprised of 32 MLA Compact, 32 MLA Mini, 18 DSX and 8 MSX subs. Taking delivery early, the audio team quickly had half of the system hanging in the MGM Grand for a corporate focus group event and the other half on a truck headed to San Antonio for a Pizza Hut show.
According to John, 'Initial feedback from our audio team was that the system was covering exceptionally well and had more horsepower than we needed for these events. Overall, when you factor in the system's cutting-edge technology, product cycle longevity, superior performance and exceptional audio quality, the reasons for choosing Martin Audio MLA just go on and on.'