BRAND INTEGRATION AND KEY LOCATION DRIVES ISE TRAFFIC TO MARTIN AUDIO
Martin Audio took full advantage of their new stand location at the Fira de Barcelona, ensuing they would drive heavy traffic to their booth at the recent ISE 2024.
By taking up a position front and centre of Hall 7 they were able to place major focus, not only on themselves, but brands across the Focusrite Group—thereby helping to demonstrate synergies and opportunities. Equally, in Martin Audio’s celebrated demo room, the integration of recent Focusrite acquisition, TiMax immersive sound, was showcased as well as localisation with stage tracking, helping to enhance the specific Martin Audio presentations.
According to Marketing Director, James King, “This was a deliberate strategy and one that really paid off. We have a wealth of expertise and product solutions for the pro audio industry within the Group now, and the with the recent addition of TiMax it made perfect sense to help shine a light on them too, while also helping to augment Martin Audio’s own showcase.
“The stand’s location helped enormously to bring fresh interest while our audio demonstrations gave a tour de force review of key product lines from our strongest ever line-up.
While it was too late in the day to fully integrate TiMax to the wider Focusrite Group stand in time for ISE 2024, all the promotional activity and cooperation undoubtedly helped drive increased interest to TiMax, who had a stand towards the back of Hall 7.
James King also noted that the week had been a near record one for Martin Audio’s website traffic. “It showed conclusively how favourably offline and online activity can intersect.”
Meanwhile, he promises that the Group will return to ISE 2025 with “an even bigger and better stand in the same location … and this time it will be with full TiMax integration.”