COLIN QUEK TO RUN MARTIN AUDIO APAC SALES
Following the departure of the long-servicing Patrick Lau, Colin Quek has been appointed Director of APAC Sales, Martin Audio - based in Singapore.
With global experience in the pro audio industry, Quek will be returning to Loud Technologies, with whom he previously worked between 2005-7, to oversee Martin Audio's sales activities in the APAC territories. His function with the company will place high emphasis on market development in a region that covers India, Japan, China, and out to the Pacific Rim, including Australia and New Zealand.
'I have great regard for the work Patrick has done in building the Martin Audio brand, and for me it is a case of hitting the ground running,' he stated.
'Under the APEC leadership of Davwinder Sheena, Loud Technologies' business in the region has become so successful that each brand component now needs dedicated teams to manage the business units - and I am relishing the challenge offered by Martin Audio.'
Quek says his immediate priority will be to galvanise the distribution network and ensure they have all the tools and support they need. 'This is an exciting role and I look forward to the prospect of moulding changes to improve sales and relationships for both client and supplier.'
He is acutely aware of the brand cachet he is inheriting and the company's product profile. 'During my term with EAW I saw [Martin Audio] as a competitor before becoming part of the Loud Technologies stable. And in order to be effective it was important to know my competitors nearly as intimately as I know my own brands.'
Colin Quek joins from direct-weather loudspeaker specialists, One Systems, where he was One System Global's Technical Sales Director, Asia Pacific. Having been involved in the audio industry from an early age, and with a strong foundation in live sound, lighting and video systems, he is perfectly positioned to lead Martin Audio into the future.