CREDIT TO 'DOM FACTOR' FOR CDD-LIVE! PL+S SUCCESS
World launch and continuous demos ensure instant market impact for new series.
Martin Audio took full advantage of this year's significant changes to Prolight+Sound 2016 in Frankfurt, announcing the new CDD-LIVE! series from its new stand location and showcasing the products in a live demonstration. It was also a perfect opportunity for the industry to meet Dom Harter, Martin Audio's new Managing Director.
The combination proved highly successful as the media gathered enthusiastically at Martin Audio's new stand to see the unveiling of the new series. This comprises Martin Audio's popular Coaxial Differential Dispersion horns, now teamed with integrated amplifier, Dante connectivity and tour grade materials.
The complete range was then showcased to hundreds of guests across 24 demonstrations in a dedicated theatre, away from the stand.
Director of Marketing, James King, said, 'It's the first time that we have taken a stand in our own right at Prolight+Sound and the new Hall 3.1 location worked out well with its high ceilings, natural light and heavy traffic flow.
'The reaction to CDD-LIVE! was very favourable - the result of a strong feature set and technical advantages that provide significant benefits for both rental companies and system integrators. We took a lot of orders and commitments as a result, so we know we will be off to a strong start with this series.
'We also benefitted from the 'Dom Factor' as everyone from customers, journalists, and industry peers were keen to meet with our new Managing Director. The exhibition also provided the perfect opportunity for him to outline his agenda.'
King says the company's only gripe with the new set up was the 7pm finish - particularly on the last day. 'It was totally unnecessary and the logistics were simply not able to contend with such a late finish, meaning it was way past midnight when our team finished breaking down.'
But rounding off on a positive note, Dom Harter summed up the event. 'It was the perfect opportunity to spend time with my team, who executed the show extremely professionally. Equally important was spending quality time with our customers and getting to know them, finding out what needs to improve and the opportunity to outline to them a pathway to fulfilling the potential of this great British loudspeaker brand.