MARTIN AUDIO APPOINTS SYSTEM DESIGN IN THE BALKANS
Martin Audio has changed its distribution arrangements in the Western Balkans, appointing the newly formed System Design.
Based in the Serbian city of Novi Sad, the company, run by audio veterans Sreten Kovacevic and Slobodan 'Bobo' Vesovic, has historically experienced great success with Martin Audio systems (through their different operations) dating back to 1995.
According to Martin Audio's Export Sales Manager, Martin Kelly, the decision to appoint System Design was a no-brainer. 'I have worked with Bobo for many years and coincidentally Sreten, under the name of Audio Konstruktor, was once our distributor in Serbia. So we are 100% confident in going forward.'
Between them they will now handle Serbia, Montenegro, Bosnia and Herzegovina and FYR Macedonia.
Stated Sreten. 'We will use the marketing strategy set by Martin Audio and implement it in our local markets. This will be aimed primarily at the installation and touring sectors.'