MARTIN AUDIO'S MLA MISSION PROGRESSES AT FRANKFURT
New sales announced for original system and new MLA Compact
Martin Audio used Prolight+Sound in Germany to launch its new MLA Compact Multi-cellular loudspeaker array - introducing Stockholm-based DM Audio as the first customer worldwide. But by the end of the expo it was sales of the original MLA platform to two UK rental companies that they were celebrating, as the High Wycombe company reported taking orders worth in excess of £1.9 million.
RG Jones, which numbers the Glastonbury Festival among its many high profile accounts, became the first UK company to invest in a System 36 (24 x MLA top boxes and 12 MLX subs) following successful trials at both the Royal Albert Hall (on Classical Spectacular) and on Jeff Wayne's Musical Version of The War of the Worlds.
The company placed the order on the opening day of Frankfurt and joint managing director Andrew Williamson said, 'We needed a large format system and this will be our first self-powered rig. It provides an excellent truck-pack solution because you don't need to deploy a lot of amp racks, and the degree of control it offers is a major plus point.'
RG Jones Project Manager, Steve Carr, added, 'It's a unique product, from a trusted brand and trusted source. This is one of the most exciting developments that has happened for a long time. With the systems that have already been sold in the US, it was inevitable that it would start to appear on riders.'
And joint MD John Carroll added, 'We looked at other systems but were convinced we would buy this after we could see a demand for it over the first year.'
Also placing an order for a System 30 MLA was Knutsford-based rental company VME, specialists in servicing the entertainment, touring, corporate and broadcast industries. Their director, Dion Davie, said, 'MLA is the direction we shall be taking as it represents the future of audio.'
Philippines-based JB Music & Sports were another to finalise an order, confirming the purchase of the country's first MLA system, consisting of a System 36 MLA and System 24 of the newly-launched MLA Compact. 'We are confident that when potential customers understand the unique abilities of this revolutionary multi-cellular system, they will be won over,' said Jerico Salonga Fernando, VP Sales & Operations.
On the opening day Martin Audio managing director Anthony Taylor had addressed a packed stand of media and distributors, explaining the impact the groundbreaking new MLA technology was now having, on the back of huge growth in 2011. 'We threw a pebble in the water and watched the ripples rapidly expand,' he said.
By the end of the show the ripples were threatening to become tidal as Martin Audio celebrated its most successful trade show ever - by some distance.
Further information from:
Maureen Hayes, Martin Audio
Tel: +44 (0)1494 535312
Fax: +44 (0)1494 438669
Jerry Gilbert, JGP Public Relations
Tel: +44 (0)1707 258525
Fax: +44 (0)1707 267140