PRO ACTIVE LATAM NAMED FOR SALES IN LATIN AMERICA AND CARIBBEAN
Martin Audio has appointed Pro Active Latin America as the company's sales representative for Latin America and the Caribbean.
Based in Mexico City and guided by Owner/Director Berenice Gutierrez, Pro Active LATAM has already built an impressive portfolio that includes Allen & Heath, Ashly Audio and UDG in addition to Martin Audio.
With 20 years of experience and success in live sound, commercial installation and music products, Berenice has developed a well-earned reputation for her knowledge and insights about building brands and sales in Latin America.
Asked about the appointment, Berenice said, 'Of course, I've known about Martin Audio for many years because it's a well-known brand with a reputation for quality and excellence. It's an honor for me and our team to work with an important company that has such huge potential in Latin America, both for the live sound and integration markets. We are very focused on serving the top audio brands such as Martin Audio and matching them to best distribution partners in in the Latin American Culture.'
Martin Audio managing director Dominic Harter, a friend and associate who is responsible for recruiting Berenice to help build the company's worldwide expansion, added, 'I have known Berenice for 10 years and have always been impressed with the enthusiasm and energy she brings to a brand. Martin Audio now have a new focus on our business in Latin America - we are looking to build on our success in the region and Berenice will be targeted with widening our distribution across the region, a task Pro Active Latin America will excel at!'
Photo caption (left to right): Dom Harter, Managing Director Martin Audio; Berenice Gutierrez, Director Pro Active LATAM.