RUBICON PURCHASES 36-BOX MARTIN AUDIO MLA™ SYSTEM
First Nordic customer for award-winning system
OSLO, Norway - November 17, 2010 - Martin Audio today announced its first Scandavian customer for the Multi-cellular Loudspeaker Array, (MLA). Norwegian rental company, Rubicon AS, have purchased an MLA rig consisting of 20 MLA top boxes, 12 MLX subs, and four MLD Downfill enclosures, from their local distributor, em nordic AS.
The move follows major system purchases by launch customers Complete Audio of Germany and North Carolina-based Special Event Services (SES) - who last month added a second system to their existing MLA arsenal.
By purchasing 36 enclosures, Rubicon, who specialise in a wide range of work from festivals to corporate events and one-off club gigs, will be able to divide the rig into two separate systems where necessary, having doubled up on the power distribution and control.
Based in Oslo, Rubicon has been a regular customer of em nordic since the early 1990s. They were the first rental company in Norway to purchase a Martin Audio W8LC system - and also have a large quantity of LE Series monitors as well as a W8LM rig. While they had been considering a larger main system they had no immediate plans to supersede the W8LC - until MLA came along.
Rubicon immediately recognized that MLA represents a paradigm shift - with many significant differentiators which effectively render conventional line arrays old technology.
According to em nordic's Øystein Wierli, the sale is the culmination of a long process starting after he witnessed the first demo at London's Earls Court nearly a year ago. 'I immediately informed Rubicon head of sound, Roar Ånestad that the MLA system broke new ground and then had many long discussions with him about upgrading their main PA system,' Explained Wierli.
Ånestad himself later attended an MLA demo and presentation in Antwerp, Belgium and by September the remainder of Rubicon's sound department were sold on the system after attending R&D director Jason Baird's seminar at September's PLASA Show.
By early November Wierli and Ånestad were at the Martin Audio factory working out the final technical details which would enable them to cater for smaller venues with the scaled down rig, while maintaining the capability of handling large venues like the 9,000-seat Oslo Spektrum with a single system.
Martin Audio will support Rubicon with hands-on system training and tour support during the initial period, after which Øystein Wierli and his team at em nordic will take over.
Further information from:
Maureen Hayes, Martin Audio
Tel: +44 (0)1494 535312
Fax: +44 (0)1494 438669
Jerry Gilbert, JGP Public Relations
Tel: +44 (0)1707 258525
Fax: +44 (0)1707 267140
Pics: 1. Left to right - Roar Ånestad (Rubicon) with Øystein Wierli (em nordic as). 2. Left to right - Martin Kelly (Martin Audio), Roar Ånestad (Rubicon), Øystein Wierli (em nordic as), Simon Bull (Martin Audio). 3. Rubicon, em nordic as logos