THE IMPORTANCE OF THE SOUND DEMO

Martin Audio has been a long-time exhibitor at the ISE Show, but this year they took their presence a stage further with a first time live demonstration room for its products. It proved a strong initiative with over 350 people attending across eight sessions, with nearly 90% of people stating they were more likely to recommend, use or buy Martin Audio as result of the demo.

Martin Audio demonstrated its finest products for the installation market including its famed ceiling speakers and multi-award winning OmniLine, DD12 and MLA Mini. Combining an engaging presentation covering the acoustic innovation behind the products and the opportunity to listen to tracks in superb richness, detail and even coverage, attendees had the opportunity to discover Martin Audio's signature experience and how venues and audiences can benefit as a result.

Director of Marketing, James King, said, 'We've grown a very steady reputation for our demonstrations in the last couple of years, so we were delighted to be able to showcase our products in a way that the installation community could gain a true understanding of what sets us apart from the competition. We had clapping at the end of each demo and this was reinforced by very positive feedback in an independent follow up survey, so we know this has to be the way forward.'