CDD-WR LAUNCH BENEFITS FROM ISE'S FOUR-DAY FORMAT

Martin Audio took full advantage of this year's inaugural four-day ISE Show in Amsterdam, announcing the new weatherised CDD-WR installation series and showcasing the products in a live demonstration.

The combination proved successful as they unveiled these weatherised variants of its multi-award winning and highly successful CDD range at a packed press gathering. During the course of the show, over 800 people were taken through the live demonstrations across 14 sessions, covering CDD, O-Line and MLA Mini. In addition, the separate stand was busy throughout the period with many new enquires taken for its portfolio.

Director of Marketing, James King, said, 'We've grown a very steady reputation for our demonstrations in the last couple of years, so we were delighted to be able to showcase our products in a way in which the installation community could gain a true understanding of what sets us apart from the competition.

'CDD5 was perhaps the jaw agape moment for most demo attendees-such is the performance and clarity of such a tiny enclosure-but the entire CDD range reaffirmed why it has become the 'go to' install range. We've already sold over 5,000 boxes and the enquiries emanating from the show suggest the next 5,000 is just around the corner.

'Architects are happy with the combination of discreet design and the need for fewer speakers; integrators are happy because they offer exemplary performance and win more jobs with competitive tenders; and the quality of coverage and consistency not only delights the client but also their clientele. Now, with the introduction of CDD Weatherised, we can extend those same benefits to outdoor environments including stadia, transport hubs, concourses and theme parks.'