MARTIN AUDIO WPC TAKES CENTRE STAGE IN BUTLIN’S RESORT UPGRADES

In a constant drive to keep its long-standing, multi-faceted resorts at the cutting edge of all round entertainment, Butlin’s recently commissioned advance sound system upgrades at their facilities in Skegness and Bognor Regis.

Since Butlin’s entertainment mix now extends far beyond its origins as a ‘holiday camp’ destination — today ranging from Big Weekenders to Conferences and Events — Head of Technical Entertainment, Andrew Sugg, recognised that its development should be matched with professional, best-in-class audio. And so he turned to his regular contractor, Robin Shephard-Blandy of Illuminate Design for advice. The outcome was an advanced, and scalable Martin Audio Wavefront Precision WPC line array in each of its 1200-plus capacity Centre Stage venues.

Butlin’s are no strangers to the British loudspeaker brand. “We’ve been using Martin Audio systems for probably 20-plus years,” says Sugg. Certainly the old sound system at Centre Stage in Skegness — one of four integrated high-octane venues within the holiday complexes — was showing its age. “Both upgrades were long overdue,” he adds. “Robin has worked with us over the years and understands our business and its requirements.”

This can vary from family entertainment, through to Big Weekenders, featuring DJs and bands, while onstage interviews and year-round family entertainment also require high grade speech intelligibility. “So the actual scale of what a system needs to deliver is multi-faceted.”

Conversations took place with different brand vendors before Martin Audio’s Technical Sales Support, Nigel Meddemmen, undertook site visits to Skegness and Bognor Regis and created design options via visualisation models in Martin Audio’s DISPLAY 3 software. Andrew Sugg had recognised the value that Martin Audio could bring through their support and development opportunities for Butlin’s team.

Seeing a name like ‘Martin Audio’ on the tech specs helps cement the fact we are a professional venue."

But the implementation would require far from a cookie cutter approach since structurally the Centre Stages at the respective venues couldn’t have been more different. “The one in Skegness is high, with a balcony, while the one in Bognor Regis is in a fairly low-ceilinged, very wide venue.”

The designs are based respectively on four- and five-box WPC hangs, with four of Martin Audio’s shorter throw TORUS T1215 in a centre cluster. Multiples of CDD15 provide left/right outfills, while CDD10s are detailed for delay duties, and five CDD12s provide balcony coverage in Skegness.

Subwoofers comprise eight stacks of two SXC118 in a cardioid array, run off Martin Audio iKON iK42 multi-channel amplifiers, while iK81s drive the remainder of the rig. “The enhanced coverage and controllability of the Skegness design was such an improvement on the previous setup that it was also deployed at Bognor Regis to deliver a much smoother sub deployment across the room.”

Meddemmen’s Martin Audio tech support colleagues, Paul Connaughton and Marc Paynter, took over at the later stages, assisting with system engineering and commissioning. ‘Hard Avoid’ was applied to the rear of the venue at Skegness, where it abuts onto the Skyline Pavilion, while at Bognor Regis, Centre Stage is housed in a building directly above Reds, another Butlin’s venue — and so that also required some sound isolation. The installation has been set up as analogue but can flip via a managed network switch to Dante digital as needed.

“The fact that Martin Audio were able to validate the system and put their seal of approval on it gave reassurance not only to Andrew’s guys but also visiting acts and engineers that the system has been set up correctly,” says Shephard-Blandy.

Andrew Sugg takes it further. “Although we don’t need to be rider compliant for day-to-day business, when we go into Big Weekenders, seeing a name like ‘Martin Audio’ on the tech specs helps cement the fact we are a professional venue. We now see this very much as an ongoing relationship.”

As for Illuminate Design they managed to deliver both venues, which were commissioned close apart, without either going dark. “The fact that we stayed fully operational is a testament to how smoothly the transition from the old systems to the new went,” acknowledges Andrew Sugg.

Summing up, he says, “What Martin Audio and Illuminate Design have achieved is superb. Artists coming through are extremely happy, putting us at the professional end of audio … something you wouldn’t necessarily expect at Butlin’s."

“In fact we are now looking at future projects which will certainly involve Martin Audio and Illuminate Design again.”